(quick! What movie is the above line from? What album co-opted it in its intro?)
One of our readers wrote:
"I'm still mad Great Debaters didn't do well at the box office"
People, look...the only movies that make money nowadays are movies that are exciting, hilarious or a chick flick. Period.
(And of course...kid stuff makes HUGE dollars, but we all know that and it's not worth bringing in for this discussion.)
I know we, and I'm guilty of this too, like to give great examples of quality black films that don't make as much as the more coonish or exploitative fare, but the bottom line is, Americans of all races wanna (a) be scared/excited (b) laugh their ass off or (c) have done to them whatever it is that chick flicks do.
So the reason The Great Debaters did poorly was because, at its core, it was boring. So was Akeelah and the Bee. These are great films about great subject. But they're sleepy time, or as Diallo says, if you go to a movie and fall asleep...that's called editing.
Akeelah is not attacked by bees and has to fight for her survival of a crazy bee-infested island. Now THAT movie, would have made some money. No one wants to spend their hard-earned money after week of working a job they hate...to be enlightened and challenged for two hours. They wanna be entertained. This shit is called show-"business" not show-"edu-tainment". If you wanna make a lot of money in this industry, you need to understand that.
Look at the big performers this year (via
box office mojo):
- Transformers: Revenge of the Stupidity (exciting)
- Harry Potter and some more Magic stuff (exciting/kids.)
- Up (kids)
- The Hangover (funny)
- Star Trek (exciting)
- Monsters v. Aliens (exciting/kids)
- Ice Age (kids)
- X-Men: Wolverine is Incoherent (exciting though pretty damned stupid)
- Night at the Museum: Ben Stiller's PayCheck (funny/kids/exciting)
- The Proposal (chick flick)
So...the moral of the story is:
(a) people don't wanna have to think after work, they wanna be entertained. period.
(b) therefore: black filmmakers who wanna make some MONEY* with black films better make an action movie, a comedy or a chick flick.
(c) CLEARLY I need to be writing kids movies, holy shit I'd be rich.
To all my black filmmakers, stop making enlightening bullshit!
Instead, make something where a karate master has to fight another dude on an alien planet... with a flame-thrower on his back... all the while a robot is hunting them both...Call it FLAMEBOTS!
FLAMEBOTS ARE COMING!You can laugh all you want, the guy or girl who writes that script is gonna get paid. And getting paid is the whole way to stay in a position to be creative. You see how this all works?
OR...keep writing that opus you're working on that won't make any money.*
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* I have a feature script that I love to death that won't make a penny if it's ever made. I'm still going to make the movie because I love the story and it's about Chicago on the south side...but at least I have no illusions that the film will make any money...but it might win some festivals which ain't too shabby.