Monday, June 8, 2009

Death of Auto-Tune by Jay-Z

It's easy to cheer on Jay's sentiment here, though I would argue that this could amount to either hip hop's version of the "disco sucks" movement, or a generational struggle for hip hop's heart and soul.



Either way, very curious to see how this plays out.

UPDATE: There's a dance called the Dame Dash! The universe is a weird place when it comes to irony. The very thing Jay is going to war with - ringtone, dance-happy hip hop - has, as one of its manifestations, a song baring the same name as one of people Jay has previously gone to war with.



Jay versus Dame Dash indeed...

8 comments:

Jonathan->Thought -> In->Motion said...

The song is crazy hot! Its throw back to straight rhymes and hard beats. The song oozes that Jay swagga like he is daring someone to challenge him. This is a good thing.

El Diablo Negro said...

This shit is Hard. Almost reminds me of the first time I heard PSA.

That sample they used is fire too.
http://hiphopisread.blogspot.com/2009/06/sample-example-janko-nilovic-jay-z.html

Still its a gamble right out of Obama's playbook is it not? Trying to eradicate something so ubiquitous in current pop music. (Or close Guantanomo, curb Israeli settlements in the west bank and reform health care in one year) These young dudes think autotune is the 5th element of Hip hop. What happens if you can't deliver?


If Autotune's popularity doesn't fade pretty soon do heads begin to say that it's Jay who has fallen off? (I know there are some who have felt that way for a while)

C-LA said...

this has nothing to do with this post, but holy shit, great job with the zack morris interview. fucking genius!

Young Atticus said...

Great song! So hard. I love the wild violin/guitar notes. Defeinitely a challenge to some cats to step their game up and stop leaning on not only the autotune, but whatever the flava of the day may be. Great job.

Diallo said...

@ C-LA

Thanks for the compliment, but truthfully, that whole thing was Mark-Paul Gosselaar's idea...!

Anonymous said...

I understand where Jay-z is comming from completely, especially the part where pants are too tight and colors are too bright. I decided a few weeks ago to only where black, white and shades of gray till it stops. It's conforting that proposed the same idea. But I still love Kanye West.

Tony said...

Really? Yall like this? I agree with him on certain points, but c'mon Jay-Z, that wasn't violent, that was just lazy. You are more clever than this.

This wasn't an attack, it was fake ass gangsterism in its death throws. Complete with wailing soul sample.

We might be tired of autotune, but we tired as hell of the dope game and niggas trying to act hard all the time.

Diallo said...

@ Tony

I agree. "I'm hard" is so played out. That's why I don't hate on the youngsters and their pop as much as some.

Would love to get something personal (not overtly political or gangster bling, but something entirely new) that I havent heard in the music since the Native Tongue era.